IR Press Releases

'KISS' boasts of potential as Asia's health & beauty innovation leader
Sets investment plan for sustainable growth with MB 3,000 revenue in 3 years
Following first day of trading on Stock Exchange on February 19

"Rojukiss International Public Company Limited" (KISS), the innovator and creator of health and beauty products under the brands "Rojukiss", "PhDerma", "Best Korea", "Wonder Herb" and "Sis2Sis", is moving forward with the investment expansion plan following the listing on the Stock Exchange of Thailand (SET). The Company is underlining the potential of its stocks in the health and beauty industry sector that has invested in the creation of distinctive and original innovations with wide-ranging reaches to the consumers while investing in beauty technology, namely the Mobile Skin Analysis machine and the promotion of strong sales channels both domestically and internationally while setting the goal for exponential growth with revenue hitting the 3,000-million-baht target within 2024 to become Asia's leader in health and beauty innovation.

Ms. Worrawan Chaikamnerd, Chief Executive Officer of Rojukiss International Public Company Limited (KISS), revealed that the Company began the trading of its shares on February 19, 2021 on the Stock Exchange of Thailand (SET) in the Health and Beauty Industry category under the trading name "KISS". It is with certainty that the potential of the Company will help to raise keen interest among investors in KISS shares, with the Company's vision to become Asia's leader in health and beauty sector, or the "True Health and Beauty Company", with the targeted revenue of 3,000 million baht within 2024 - or an average growth rate of 20 percent per annum as from year 2019.

The Company plans to invest both domestically and internationally with a budget of 300 million baht divided into 100 million baht for the development and marketing of new products and brands in Thailand, such as hair tinting shampoo and supplementary health food under the Rojukiss brand, and skincare products under the new Wonder Herb brand. Also in the pipeline is an investment of 100 million baht to develop products and brands especially for direct-to-consumer (D2C) marketing in a new joint venture with GMM Grammy Public Company Limited, as well as another 50 million baht in investment in the digital and technology development in the bid to leverage the development and introduction of new innovations to consumers in the wider scale, such as the Mobile Skin Analysis machine that can help to identify the most suitable products for particular types of skin. The consumers can then choose to buy the products immediately through E-commerce channels.

The Chief Executive Officer of KISS further added that the Company is determined to enhance its strength in the ASEAN market through cooperation with leading local partners who are marketing experts with an investment of 50 million baht in two main countries - Indonesia and Vietnam - where the markets of health and beauty products have the highest growth potential, particularly the growth of the E-commerce channels. The Company has studied the possibility of setting up a joint venture with a local company in Indonesia while expanding the online marketing business for beauty products in Vietnam.

Ms. Veena Lertnimitr, Executive Vice President & Head of Investment Banking, Siam Commercial Bank Plc., in the capacity as financial advisor and underwriter, said the strength of KISS is in its ability to develop new products that are distinctive from its advantageous position as an asset-light organization with world-class partnership network which is conducive to the development of innovations to fulfill the changing needs of the consumers. This has made KISS a company with the potential for exponential growth in the health and beauty industry with a growing market share despite the COVID-19 situation and a high net profit ratio of about 17 percent in 2019 and 19 percent in the first nine months of 2020, respectively. Therefore, we are fully confident in the sustainable growth of KISS.